BA3B Week 3

The Animatic is taking a little longer than planned, but this week I continued working on the character designs.

Once we'd decided on the type of child we were going to work with, I went and designed a few outfits based on what I imagined a kid who watches 90's Saturday morning cartoons to look like, since that was my main inspiration for what I envisioned for the TV ad sequence. I intended to do some research into 'Care Bears' and other cartoons from that era.

When designing the bear, I first went with quite a traditional one capable of standing on its hind legs, with tiny beady eyes. Of course I played around with a few other animals and costumes for it, and then tried something completely different just for fun - reducing the character to a literal circle and building cute elements into it.


Later I made alterations based on the fact the story was now taking place in the 1950’s.



Corey sent me a couple images of typical schoolchildren outfits for the time period, so I played with the pastel colours and designs of the outfits shown and also included  a Christmas sweater one - considering the story is also set at Christmas.


Corey thought the designs looked a little creepy without eyes (he had assumed those were things I was going to implement later instead of a stylistic choice) so I took this opportunity to experiment with a couple different eyes.

It was quite hard to figure out what we were going to do with the bear now, after all setting the piece in the 1950's it was going to be hard to figure out a colourful and magical 'Care Bears' style approach to the origin of the bears featured in the advert. After some discussion, we decided that the way to introduce the bear in a 1950's time period would be to have him appear as an army pilot coming home from the war.


The main aspects of the design involve a sheep wool and leather jacket with a shirt and tie underneath, a helmet with goggles and earpads and sometimes a scarf. When deciding on the colour scheme, we went with very conventional fabric and leather browns, but I also attempted some more colourful appearances to make the design stand out against convention and become more memorable.


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