BA3B Week 5

This week I experimented with bear building animation loops and contributed to the presentation for next week.

My idea at this point was to create the TV ad in Flash/TVPaint animation and the factory sequence in After Effects digital animation that more closely replicates the look and texture of the stop motion puppets.



Since we came up with the idea to have the stop motion puppets moustache move instead of giving him a mouth, Corey wanted me to redesign the moustache a little (I also took this opportunity to test out several different eyes). I had some fun with the first approach, decided I liked the second top one best, and created several more grounded variations of it for the second batch of designs.

I also began storyboarding the advert sequence. One thing we struggled with was how to plan out the stuffed bears 'origin story' that the ad would tell. Upon switching our setting to the 1950's, it no longer made any sense to have the ad be about a colourful imaginative fairy tale world where the teddy bears were magical entities in search of a human friend (reminiscent of 90's Saturday morning cartoons designed to sell toys like Care Bears). We eventually struck an idea in which the stuffed bear was a pilot coming home from war, (reminiscent of old black and white G.I.Joe action figure commercials) but we figured the actual war part didn't carry the cuddly, child friendly atmosphere we were looking for, so I made his origin story about the process one goes through to become an air force pilot instead.